Shifting Realms for King Content: Three Views

By Eleanor Haas

Is content still king?  Yes and no.  Depends who’s talking and how they’re defining content.  Michael Wolff, magazine columnist and best-selling-author, stated unequivocally at the recent SIIA Summit that traditional news organizations – newspapers and broadcast news alike - are finished.  He gave them 18 months at the outside.  His solution was to abandon print and to found Newser, an online news destination.  At Newser, machines aggregate news, humans edit it down to what’s important and then they present it in lively online formats with links to original sources.

Not so, countered Vivek Shah, head of the News Business Unit at Time, Inc. Print journalism lives.  Newsgathering as a way of creating value is disappearing, he said, but voice and personality matter.  It’s all about points of view.

Content lives and so do newspapers, said Arturo Duran, CEO, Impremedia Digital, a portfolio of Hispanic periodicals, at an SIIA Summit preview session on digital publishing. Newspapers have an important role to play.  But they need to redefine themselves as local; they have to own their cities’ local listings and news.  Readers trust the name. Newspapers also need to reinvent their antiquated infrastructure in terms of cost and processes and be ready to deliver content to any platform.

Comments

[Jane]

I cannot see, given the current financial state of the major newspapers, that you could conclude that print newspapers aren't dead.

[cheap designer handbags]

I like thist article very much ,Thank you for sharing! When I cliked on the title-a title I might add,which is quite good. This post particularly caught my attention. hanks for sharing look forward your new posts 8 http://www.viphandbagscheap.com