Future Shock “Deja Vu All Over Again”?

By Eleanor Haas

Being “in transition” - i.e., jobless - becomes an everyday occurrence and socially acceptable.

Therapy loses its stigma but is being rapidly overtaken in popularity by reinvention.

Happiness is increasingly linked to experiences, not having things.

Collaborative interaction for the good of others, both online and off, is finding a place alongside, even instead of passive TV viewing or addictive electronic games.

Big money and fame cause both superathletes and superbankers, first, to lose touch with reality and then to fail as people and superstars

Environmental sustainability, a radical, controversial new idea 40 years ago, becomes a basis for companies to increase sales in an economy where others are in decline.

Starting a business either to support a lifestyle or to build something with growth potential becomes commonplace.

Authenticity – speaking truth in a human voice – becomes a widespread marketing standard, replacing hype for thousands, perhaps millions of people.

Obesity becomes a national trend – but so do fitness and yoga.

“Future Shock” was Alvin Toffler’s phrase for the state of mind of people and societies in the 1970s as they experienced "too much change in too short a period of time.” Yogi Berra’s immortal phrase comes to mind because the same thing seems as true today as it did then.

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